30Jul
Why Do You Need Explainer Video
An animated explainer video explains abstract concepts and relationships using graphic elements to engage your target audience. Explainer videos can be created using softwares like After Effects or produced by companies. They are used by companies and organizations primarily for product or service presentations. They enable customers or other target groups to receive information in a low-threshold and simple manner. With these videos, you can get to the heart of complex issues.
Production process
When producing explainer videos, we at Buzzdigital Explainer Video Company India use an iterative process. What does that mean? Good question – but it’s actually quite simple. With us, you always have the opportunity to influence the result. After each milestone, there is a handover and we get your feedback. The process for an animated explainer video can basically be divided into four steps.
By the way, after each milestone you have the opportunity to provide your feedback. You don’t like the call to action in your script? No problem. Just tell us and we’ll change it. That’s exactly what iterative means. Feedback loops are of course possible multiple times. This means: If you still don’t like the call to action, we will do everything we can to satisfy you in a second feedback loop.
For us, everything revolves around your project! Before we can really get started on your video, we want to listen to your ideas and wishes in order to create a breathtaking video for you. With our expertise and know-how, we want to give you the best advice possible in order to understand your goal exactly. Benefit from our telephone support and tell our bakers about your project.
Recipe for your video
We will discuss the details of your video with you. We will create breathtaking videos for you, but you are the professional when it comes to your idea and we want to benefit from your knowledge. In our kick-off meeting, we want to find out every detail of your project so that we hit the nail on the head.
Advantages of explainer videos
The advantages of an explanatory video are enormous. Not only does it help you put your product in the right light, but when used correctly it also ensures higher conversion rates and a corresponding increase in sales.
SEO – Search Engine Optimization
The market for animated videos is booming. There are many reasons for this. One of the reasons is the advantage in search engine optimization. The trend in the use of videos has not left the search engine giants unaffected. Years ago, experts at Google and Co. recognized that the length of time website visitors spend on a website increases enormously when a video is used.
A longer dwell time indicates a good website. Google obviously likes that. Logical conclusion? They will rank your site higher.
Videos improve product presentation
If you want to increase your sales, a good product presentation is essential. A product that is presented correctly is much more attractive to customers. This rule is especially true in online retail. An explanatory video can help, especially for products where the added value is difficult for the customer to see.
Increase conversion rate
According to a report by Unbounce, using an explainer video on the landing page can increase conversion rates by up to 80%.
A study on website user behavior found that the average attention span in 2012 was around 8 seconds. In 2000, it was 12 seconds. It is clear that the overstimulation is causing attention spans to become shorter and shorter. A goldfish, for comparison, has an attention span of 9 seconds.
What exactly does this information do for us? It’s simple. We need to make sure that we convince the potential customer within the first eight seconds. That’s exactly what you can do with a high-quality video.
Concept
Our creative minds are now really getting started. They will package your idea into a breathtaking storyboard that is precisely tailored to the needs of your target group. A storyboard that gets your idea straight to the point. In the storyboard, you can get your own impression of the scenes and the skills of our illustrators. Your opinion is important to us! We therefore naturally want to let you participate and present the work of our bakers to you and will present you with the script and storyboard.