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Video content is likely to draw more attention and increase engagement compared to other forms of media. Best of all, it lets you enjoy platforms that don’t support images or text, like YouTube.Branded video content is popular for several reasons:

Video is a very popular content format and has generated a growing interest that appears to be here to stay. Because it is such an effective communication tool, its scope has grown significantly over the last few years.

Currently, Video is seen as an integral part of the Business Communication Strategy, with applications in areas as diverse as Marketing, Sales and Customer Support. In Marketing, its importance is increasing, especially within the scope of Social Media strategies.

What is Video Marketing?

We can say that doing Video Marketing is simply using video as part of marketing communication in companies. Video content simplifies the understanding of complex information and allows you to tell a story more dynamically and engagingly.

At an early stage in the Buying Journey, where the Buyer Persona has a problem, but does not yet know how to identify and resolve it, the video can appear as a valuable aid.

When integrated into a coherent Marketing Strategy, disseminating part of the video content will contribute to:

• Increase user interaction with the brand;
• Help identify and solve your problems;
• Quickly inform about a product or service.

By combining video with other content formats already used in business communication, there is an increase in effectiveness in this communication. The message reaches users more easily and more interestingly, helping to create closer relationships.

With the evolution of video creation and dissemination platforms, it is now also more accessible to measure and monitor the performance of this content format. This data collection is vital for an effective Video Marketing strategy.

Why use video for Marketing?

The power of video is more noticeable the more complex the message you intend to convey. Explaining a concept, demonstrating a service or presenting a product through text is always more time-consuming and tedious. It requires some resilience from the reader to follow all the information described and does not always fulfil its function, due to possible interpretation problems.

Users can retain 95% of a video message and only 10% of text messages.

Source: Forbes

When the same information is transmitted on video, it becomes simpler to understand because it combines language with sound and image. On the other hand, the presence of the voice, or the human figure, helps to generate greater empathy and capture attention.

Benefits of using video for marketing

Depending on the strategy applied and the means through which videos are shared, we can group the advantages of Video Marketing into different aspects:

IF THE

• Improved organic visibility of the website, as videos can be indexed;
• Increased website traffic;
• Increased average session time, even with short videos.

Email

• Increase in the number of clicks, because people will want to see the video sent;
• Reduction in unsubscriptions to newsletters, as the content is more appealing and interesting;
• Increased conversion rate.

Social media

• Publishing content in video format generates greater interaction. As there is more interest, there are more views, shares and likes.

Business

• Video helps to influence business decisions. If, in a discovery phase, the user is informed without needing additional research, this will have an impact on their future purchasing decisions. The brand is associated with authority and effectiveness.

What types of videos can you create?

Video content can take on a multitude of types, depending on the objectives you want to achieve. These are just a few examples:

• Brand videos, to publicize a brand;
• Videos of Events / Webinars, to promote and share them;
• Video interviews, with clients or experts in a certain area;
• Educational or how-to videos, to teach how to do something;
• Video customer testimonials to build brand authority;
• Answers to customer questions in personalized videos, to strengthen relationships.

The essential thing is to know how to adjust the choice of the type of video, both to the recipients and the objective you are seeking. Creating a Video Marketing Strategy is important to align procedures within the company and choose the most effective type of video at any given time.

Still not convinced of the importance of video as a Marketing tool?

I leave you with some relevant statistics:

Now to start testing

Bet on a Video Marketing Strategy and surprise your buyer persona, with more assertive and targeted communication to solve their problems.

In today’s digital age, video marketing has gained great importance. Brands and businesses have discovered that visual content can be a highly effective tool to convey messages in an impactful way . With the ability to capture the attention of the audience, video marketing has become a fundamental strategy to increase visibility and engagement with your target audience.

The importance of video marketing

Video marketing is a powerful tool that allows brands to connect with their audience in a more personal and persuasive way . Audiovisual content has the ability to convey emotions, tell stories and transmit information more effectively than other formats. The demand for visual content is constantly growing, and brands that take advantage of this trend can gain a significant competitive advantage.

Importance of video marketing within the main platforms

There are several popular platforms where you can implement your video marketing strategy. Next, I will mention some of the main ones:

1. YouTube: It is the largest and most popular video platform in the world. It allows you to upload, share and promote your videos for free. You can create your own branded channel and take advantage of optimization features like descriptions and tags to increase the visibility of your videos.
2. Facebook: It is a social network that also offers a video function. You can share videos on your business page, in relevant groups, and in your organic posts. Facebook also has video advertising options, allowing you to reach a broader, more targeted audience. Without forgetting the Reels of this same platform.
3. Instagram: It is known for its focus on visual content. You can use the video feature in your Instagram feed and stories to share engaging content with your audience. You can also use Reels for videos with more reach and collaborate with influencers through the tagging and mentions features.
4. LinkedIn: LinkedIn is a professional social network that has implemented the video feature on its platform. You can share videos related to your brand, your industry, or professional advice to reach a business audience. LinkedIn is particularly effective if your goal is B2B (business-to-business) marketing.
5. TikTok: TikTok is a popular and diverse video platform, especially among younger audiences. You can create creative and entertaining videos that fit the TikTok format and take advantage of viral trends to increase your visibility. This platform is ideal if your target audience is in the younger demographic.
6. Twitter: Although Twitter is primarily known as a microblogging platform, it is also possible to share videos on the platform. You can post short videos or link to videos hosted on other platforms to capture the attention of your audience on Twitter.

Once you use the importance of video marketing in your content, it is important that you use the most popular platforms to implement your video strategy. Remember that it is essential to understand your audience and their preferences before choosing the right platforms for your brand. Each platform has its own focus and scope , so you can select the ones that best suit your goals and audience profile.

Importance of video marketing and effective video strategies:

Understanding the importance of video marketing and using it effectively, it is crucial to develop a solid strategy. This involves defining your goals, identifying your target audience, and creating relevant and engaging content. When planning your strategy, you should not forget the importance of video marketing in the digital world and consider aspects such as the type of content you want to create, the video platforms you will use and the goals you hope to achieve. A well-thought-out strategy will help you maximize the results of your efforts and add the importance of video marketing to your overall marketing strategies.

Some keys to achieve this are:

1. Define your objectives: Before you start creating videos, it is important that you clearly define your objectives. Do you want to increase awareness of your brand, generate more sales or strengthen the relationship with your audience? By having clarity about your objectives, you will be able to direct your efforts more effectively.
2. Identify your target audience: Knowing your audience is essential to creating relevant and engaging content. Research who your ideal clients are, their demographic characteristics, interests and needs.
3. Investigate your competition: Within the importance of video marketing, you must know what your competitors are doing. Examine their strategies, the type of content they are creating, the platforms they are using, and their overall approach. This will give you ideas and help you differentiate yourself in the market. The importance of video marketing lies in how well you know your competition.
4. Create quality content: Content is the heart of your video marketing strategy. Aim to create high-quality videos that are visually appealing, well-produced, and convey your message effectively. Use quality images and graphics, and make sure the audio and sound are clear. The importance of video marketing is based on understanding every small detail.
5. Adapt the content to the channel and format: Consider the different video platforms available, such as YouTube, Instagram, Facebook, LinkedIn, and adapt your content to the format and style of each one.
6. Use relevant keywords: Optimize your videos and descriptions with keywords related to your industry and topic. This will help your videos be more visible on search engines.
7. Promote your videos: It’s not enough to create good content, you must also promote it. Share your videos on all relevant platforms and use promotional techniques, such as email marketing and social media, to reach your audience. Consider investing in video advertising to amplify the reach of your videos.
8. Measure and adjust: Use analytics tools to measure the performance of your videos. Observe metrics such as the number of views, watch time, interactions and conversions generated. Based on this data, make adjustments to your strategy and videos to optimize your results.