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Our Video Creation Process

scriptwriting

Scriptwriting

Provide a script or we will craft one for you.

storyboarding

Storyboarding

Mapping the script with a creative storyboard.

Animating

Animation

Our team of talented animators get to work!

review

Pre-Check

Customer checks the video before it is made final.

​Whiteboard Explainer Videos​

Why Explainer Video?

Attention Grabbing

Explainer animation is more captivating than traditional video. With its characters and motion graphics you can grab the viewer's attention.

Simplify Complexity

Videos have power to simplify complex procedures as we understand visuals more than text and also gets retained easily.

Emotional Reach

Videos can show relativity to your problem and also ignite emotions thus help in great way to make an emotional impact.

Why Explainer Video?

The  Explanatory Video  is an animation that tells an IDEA, a PRODUCT or a SERVICE easily and briefly, answering the questions:  what it is and what it is for. Its mission is to transform a complicated message into a speech that is understandable by and for everyone. By being brief, the content is transmitted sooner and can reach a larger target audience.

HOW LONG IS AN ANIMATED EXPLAINER VIDEO?

The approximate time for an Explanatory Video is between 45 seconds and 2 minutes, although the standard is around one minute. Consumers are impatient and demand information at the moment. Therefore, it is not recommended that this type of videos exceed these times. It has been proven that the longer the duration, the more disinterest the viewer shows, causing a possible loss of a viewer-client.

 

WHAT REQUIREMENTS SHOULD AN EXPLANATORY VIDEO HAVE?

A good Explainer Video should capture the viewer’s attention in the first 10 seconds. To do this, it is necessary to have a good script that conveys the main idea in a clear and concise speech.

On the other hand, both the graphics displayed and the animations must breathe the brand image. Many companies choose to incorporate illustrations or graphic material from image banks. This does nothing more than eliminate any type of personality from the piece and distance it from the identity of our company.

THE EXPLANATORY VIDEO, THE BEST ALLY OF COMPANIES

Both newly created companies – Startups – and already consolidated ones – SMEs and Large Companies – need support to make their products or services known quickly and visually. Video is the best solution to communicate your ideas and messages. Big brands like Google, Microsoft and Facebook are already using Explanatory Videos as a tool to disseminate their new products or improvements to their services. It is already a reality that many Advertising Agencies are contacting creative studios that make this type of piece to offer them to their clients in their next strategies.

 

WHERE CAN I POST AN EXPLAINER VIDEO?

A few months ago, an article from PuroMarketing that talked about  Why brands cannot ignore the potential of online videos , narrated the benefits of incorporating an Explanatory Video on the home page of corporate websites, where the company, its values ​​and objectives. In addition to being embedded in our website, an Explanatory Video works perfectly in campaigns on social networks such as Twitter or Facebook or, well, incorporating it into Google AdWords campaigns for video. It can also be used for internal company presentations or embedded in our newsletters.

YOUTUBE, THE 1ST INFORMATION SEARCH ENGINE (BEFORE GOOGLE)

The mobility effect (mobile phone, computer, tablet) is causing a change in consumption and information search habits. According to PuroMarketing,  YouTube is already the first source of information about products among young consumers , even before Google. This shows that increasingly, our target audience seeks and demands to consume audiovisual material.

HOW MUCH DOES AN EXPLANATORY VIDEO COST?

There are a thousand and one possibilities to incorporate Explanatory Videos in the marketing of our companies. The important thing is to know what message we want to communicate and trust studios and production companies that create UNIQUE videos for our products or services. At the rate level, you can find different animation studios and video companies that offer Explanatory Video among their services.

If you are interested in knowing our indicative rates, you can request a quote without obligation. Or, if you prefer, we can help you create a #videomarketing strategy. You just have to contact us.

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